Si trabajas en SEO, sin duda te habrás dado cuenta que la mayoría de los profesionales de nuestro sector son hombres. De hecho, en Agosto salió un estudio de Moz sobre la brecha de género en el sector que resaltaba esta realidad. [Read More]
How newspapers leverage subdomain leasing?
An explanation of why and how it happens.
If you have been paying attention to the SERP landscape during the last years, you may have observed that a number of successful domains were operating under a subdomain or subfolder of another brand. [Read More]
Using Ngrams to optimize your content
A simple yet powerful technique to optimize your contents
When you create a content, you often try to find the most searched keyword(s) you need to optimize your content for. [Read More]
Has Amazon a monopoly on Google? [Study]
A data-oriented study on the Spanish market.
Amazon is the biggest E-commerce website on earth. But when it comes to its visibility on Google, how big is it? [Read More]
What can we learn from Royal Canin's migration (Case Study)?
A great example on impact some choices can have on your SEO.
A migration is maybe one of the hardest projects we have to carry out as SEO professionals. [Read More]